How popular is your website? Track and analyze your most important website traffic statistics with this Excel traffic report template.
Do you know how much traffic your website/blog/Etsy shop gets? What's your conversion rate? Are your SEO efforts paying off? Surely you have Google Analytics or other stat tracking on your site, but how often do you look at the numbers? And more importantly, do you remember them?
When you make a point to write something down, or enter it onto a spreadsheet, you're much more likely to remember it and understand it. This simple Website Traffic Report is designed to help you know your most important website statistics like the back of your hand. Each month, enter your visit, sales, activity, and acquisition numbers. The template will calculate some of your most significant measurements, such as your average number of monthly visitors, conversion rate, percent search traffic, etc.
12 Month Tracking (January – December)
Visit, Visitor, and Sales Tracking
Conversion Rate Calculator
Page Views, Duration, and Bounce Rate Tracking
Acquisition Channel Tracking
Visit, Visitor and Sales Line Graph
Acquisition Pie Chart
Formatted to Print
System Requirements (one of the following):
Excel for PC: 2010 or newer
Excel for Mac: 2016 or newer